Newspaper advert for Vancouver Island

Newspaper advert for Vancouver Island

British Columbia
travel
tourism
Vancouver Island
advert
Immigration

An advertisement in the Daily Colonist newspaper for Vancouver Island in 1941, with illustrations of a cargo train hauling lumber along with cargo steamships. The advertisement was published in the leading newspaper for British Columbia, with a vast readership, arguably predominantly made up of European migrants and thus likely looking for lucrative economic opportunities. This advertisement is typical of the period in trying to capture these opportunity seekers by presenting the Island as industrially developed, meaning employment opportunities, so to draw them to Vancouver Island to settle permanently. British Columbia, along with much of North America, was viewed as an area of endless opportunities through its exploitable resources for economic gain by any who wished to pursue it. This source exists relative to themes of migration, economic development and opportunities, the industrial development and the apparent colonial legacy in the push to continue developing and exploiting the land for profit.

The Daily Colonist Newspaper, Victoria (Author not given)

The British Colonist online

www.britishcolonist.ca

31 August 1941

Sebastian Jones

University of Victoria Libraries
British Colonist Collection
archive.org/details/dailycolonist0841uvic_25 p.25

English

Textual and visual - printed with image

20th century British Columbia