The House that Jack Built

Dublin Core

Title

The House that Jack Built

Subject

Culture
Indigenous People
California
Youth
Surfing

Description

This photo depicts the opening day of the first O’Neill surf shop at Ocean Beach California. There is a group of roughly 20 people gathered outside the small surf shop holding surfboards. There are some cars parked behind the store that suggest the customers are middle class. They are watching a young boy ride an early design of a skateboard down the street and the people in the image observing the child look intrigued by the new form of recreation.
This picture is of the first surf shop opened by Jack O’Neill. Jack O’Neill sold various surfing equipment such as neoprene vests, his own shaped and crafted surfboard and accessories like paraffin wax. The shop was not only the first O’Neill surf shop, but one of the first surfing retail businesses in California.

Creator

Unknown

Publisher

Hidden Histories: The First O'Neill Surf Shop at Ocean Beach, Alex Bevk -

https://sf.curbed.com/2012/6/25/10358490/hidden-histories-the-first-oneill-surf-shop-at-ocean-beach

Date

1952

Contributor

Jake Marshall

Rights

O’Neill Archives
http://www.oneill.com/gb/en/home#/men/europe/heritage/

Language

N/A

Type

Visual - photograph

Identifier

20th century California

Files

The House that Jack Built.png

Collection

Citation

Unknown, “The House that Jack Built,” The American Pacific Rim: Colonisation, Conflict and Connections, 1800-Present, accessed April 27, 2024, https://theamericanpacificrim.omeka.net/items/show/286.